Tuesday, April 3, 2012

The Art Of Selling: Burberry Eyewear

Marika Hackman for Burberry
Burberry's latest summer eyewear campaign consists of using on the rise British musicians to sell their unisex wares. And so far the result is beautiful and poignant. Give me a great black and white shot any day. The coolest part of the campaign is that they are actually incorporating the music into their advertisements. Each act will write their own Burberry single and perform in a music video for it as well. They will also perform said advertisements at events for Burberry around the world.

Um hello brilliance, so nice to meet you.

For that very fact alone, I am in love with this advertising campaign. It hearkens back to the days of the Gap celebrity ads, but on a much more defined, high end scale.

The Daydream Club, Adam Pickering and Paula Walker, for Burberry

Can we say sexy? This last shot is so subtly seductive, just call me enamored. I'll take both pairs please. And maybe her jacket.

For more information, click here.
Photos courtesy of Burberry

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